Adult Recruitment

This page is here as a living resource created to supplement the adult recruitment workshop and hand out provided by the Growth Team.

If you would like to book a recruitment workshop for your group please contact Becky Eytle.

Click on the image below for a pdf version of the handout that accompanies the training.

On this page you will find links to articles and documents that, we hope, will prove useful in recruiting more adults into Scouting.

Volunteers volunteer for a number of different reasons. They may want to make new friends and have that sense of belonging, they may want help to get a job, build self confidence, they may want to learn new skills, meet a new challenge, they may want to make a difference or they may just want to have fun! On the other hand, people don't volunteer because they think they don't have the the required skills or knowledge, they fear it may be costly or time consuming, their perception of the volunteer organisation is not positive or they just have never been asked!

Take a minute to look at our Volunteer Stories page. This is an ongoing project to interview existing volunteers in Berkshire about their experiences of being involved in Scouting. You'll find short videos of volunteers talking about specific aspects of volunteering. These can be very useful to show to potential volunteers who perhaps have a particular concern and need reassurance.

MINDSPACE is a report, produced by the Institute for Government, it explores how behaviour change theory can help meet current governmental policy challenges. Whilst not directly related to volunteering, it does make for an interesting read and looks in detail at peoples' behaviour and how to engage and change that behaviour.

Remember you can find all kinds of resources at: > Home > Member resources > Recruiting, appointing and reviewing > Recruiting Adults

1. Ask

Recruitment of Adult Volunteers on the Scout website, and the Recruitment Prompt card, give you a step by step break down of the process of active recruitment, look out for the Six Steps to Success guide on page 4. It helps you to recognise
what skills you need in a new adult volunteer how to identify that person and how to approach them.

Here is a guide to Running a Name Generation Evening.

2. Engage Parents

38% of parents claim never to have been asked to get involved.

Have an open door policy, invite parents in at end of session to see what goes on, it may just demystify Scouting!
Make time for someone to chat to parents at the beginning and end of each meeting.

Have a parent rota (an example template is on Print Centre), make sure that that parent is introduced and feels welcomed,
give them something to do, rather than just the washing up!

Offer The Four Week Challenge to parents, other family members and friends -

  • Week 1 Come along and see what we get up to
  • Week 2 Start to help out
  • Week 3 Get a little more involved - maybe run an activity
  • Week 4 By now you’ll know if Scouting is for you.

This is a good way to persuade people involved as it gives them an opt-out if they decide it is not for them. You can find posters on Print Centre - Home - The Four Week Challenge and a guide on running the challenge here.

Here is a video offering a good example of engaging with parents. Here is an example where more could have been done.

Invite parents on visits and excursions, larger adult numbers are always welcome when travelling away from the Scout Hut
Have a 'Bring a Parent' evening so that the parents can really see what happens at a meeting, make sure you include lots of games and hands on activities.

Invite parents to family camps, camping is fun! Give parents specific jobs to do eg. camp photographer, cook, first aider, shopping, water collecting, woodpile management if they do not yet feel confident engaging with Young People. Click on the picture to the right to see the guide.

Here are some nice, simply presented and accessible role descriptions available for you to use.



3.Promote the Benefits

Promote the training and support availableThere ARE modules on behaviour management and working with young people
if that is a barrier. You are not alone. Each volunteer will be given an Induction Mentor and Training Adviser.

Get Ahead – Scouting and your career is an extremely useful guide that helps translate adult volunteering experience into
CV language and skills. This is a really good tool to show people how volunteering can directly benefit them and improve
their prospects.

There is an equivalent document for young people too – Get Ahead – Scouting and employability.

If you are looking to recruit more students then take a look at this blog article from Top Tips for Recruiting Students.



4.Visual Advertising

Use Print Centre to find and create posters, invites, flyers etc. You don’t have to buy them, you can download and print at home. Display these in your Scout HQ, but remember to update them every now and again... Put them up in local supermarkets, doctor's surgeries, bus stops, shopping malls...

Brand Centre, accessible from Print Shop, also offers excellent guidance. These are the current Brand Guidelines.

Contact local newspapers, magazines, parish newsletters etc when you have a good news story or exciting event. They always need content and may well be willing to support/feature it.

Attend the 'Village Fete', offer to make tea and coffee or run a sweet/cake stall. (You may even make some money!)

You can find a lot of helpful information and resources on our county website here.

You may not get a lot of recruits this way but you ARE raising the awareness of Scouting and you never know...

4. Social Media

Social media is an excellent tool to promote awareness and keep connected but there can sometimes be confusion regarding what can and can't be posted.

The Scout Association has provided clear guidance and advice on how you can use Social Media sites to you advantage.

County level social media information is available on the Berkshire Scout website here.

5. Volunteer Websites

Many volunteer websites offer useful informantion in addition to advertising roles. produce a series helpful resources for users of their website. Including their guide on Managing and Supporting Volunteers. This is an extremely informative document looking at how to support existing volunteers from a non-Scout perspective.

If you feel advertising on a volunteer website would be effective for you then please discuss 
priority vacancies with your DC for them to feeback to the Local Development Officers.

Self Assess

The traffic light is a helpful tool to review you current adult recruitment situation. Bearing in mind what is covered on this page, and in the session, you can use it to note look at what you could stop doing, what you do well already and what new things you could try. You can do this as an individual or, even better, do this as a group exercise with fellow volunteers.

Also ask yourself - what happens if someone volunteers? Who, in your group, receives and deals with the request? How quickly is that enquiry responded to? Who chats to the enquirier and invites them down for a session? How are they inducted and welcomed into the group? Who mentors them? Take a look at The Volunteer Journey for a visual guide to the stages of dealing with a volunteer enquiry right through to getting them fully involved. 

We hope this information is useful. If you have any feeback or suggestions improve this page then please do not hesitate to contact Volunteer Development Officer BBecky Eytle.

Further reading.

  • Volunteer Now have put together five free guides on good practice in recruiting and retaining volunteers. Find them here.
Click CEOP